The Character Ethos of Success

In addition to his research on percetion, i was also deeply immersed in an indepth study of the success literature published in the united states since 17 76. In stark contrast, almost all the literature in the first 150 years or so focused on what could be called the characterethic as the foundation of success. After world war won, the basic view of success shifted from the character ethic to what we might call the personality ethic. Success became more a function of personality, of public image, of attitudes and behaviors,. skills and techniques that lubricate the processes of human interaction. This personality ethic essentially took two paths. It is basically the story of one man's effort to