Clearer Thinking with Spencer Greenberg cover image

Pattern-breaking ideas, and startups that change the world (with Mike Maples)

Clearer Thinking with Spencer Greenberg

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The Hero's Journey: Storytelling in Startup Innovation

This chapter delves into how the hero's journey framework can be applied to startups, using storytelling to inspire change and attract early supporters. It also warns against the potential misuse of narrative by charismatic leaders, stressing the need for authenticity in entrepreneurial leadership.

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