E798: AI SEO is not the same as “normal” SEO. The legend, Steve Toth, joins the podcast to explain how brands can win on LLMs like ChatGPT, Perplexity, and AI Overviews by focusing on brand-first SEO instead of simply chasing non-branded keywords.
We break down: - What the Truth Alignment Framework is and why it matters - How to optimize so ChatGPT actually recommends your brand - Comparison pages that LLMs love (and how to niche them down) - The press release hack influencing AI results - Linkable assets, Claude artifacts & Custom GPT strategies that work - Why branded SEO = stronger rankings everywhere
If you’re serious about ranking in both Google and AI search, this episode is a playbook you can’t miss.
⭐️ Steve’s AI Info Page Generator - https://seonotebook.notion.site/Creating-an-AI-Info-Page-2238c368519180de8337cc1229a83946 ⭐️ Steve’s Linkable Asset Generator - https://seonotebook.notion.site/Link-Magnet-GPT-Bot-linkable-asset-generator-4740bcf1098747af8aab6fc855aca46a ⭐️ Steve’s AI SEO strategies newsletter - https://ainotebook.com ⭐️ Steve’s SEO strategies newsletter - https://seonotebook.com ⭐️ Steve’s agency - https://notebook.agency ⭐️ SEO IRL Conference (Toronto, Oct 2025) - https://seoirl.com ⭐️ Connect with Steve on LinkedIn - https://www.linkedin.com/in/stevetothjr/
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction to AI SEO 00:42 Truth Alignment Framework 03:18 Optimizing for Brand Keywords 03:47 Challenges and Misconceptions in AI SEO 04:49 Importance of Brand Awareness 07:47 Creating Effective Content for LLMs 16:32 Leveraging Press Releases for AI SEO 18:07 Notebook Agency's AI Strategy 22:24 SEO Fundamentals and Great Marketing 29:33 Understanding the Million Pixel Concept 30:19 Teaching Creativity and Marketing to the Next Generation 30:51 Insights on Domain Authority and SEO Strategies 32:53 Innovative Tools for Link Building 34:54 Creating Viral Linkable Assets 36:43 Exploring GPTs and SEO Tactics 44:22 Advanced SEO Techniques and Case Studies 53:26 Concluding Thoughts and Future Events
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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