The evolution of TV planing and buying with Jason Trout from Next Episode.
The CTV Podcast
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Evolution of TV Advertising in the Tech Era
This chapter explores the transformative journey of the tech industry and its impact on television advertising and consumer behavior. The speakers discuss the shift towards innovative strategies in ad placement, highlighting the emergence of curated marketplaces and programmatic advertising. Emphasizing the integration of technology and AI, they reflect on the importance of quality content and tailored advertising in the evolving landscape of streaming and Connected TV.
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