SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
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How Never Lose Customer Again
Chandler: Why are case studies so important to you inside the context of a book? And then how do you do that in a way where they add to the book and not just feel like an extra thing or a random inclusion? Chandler: Human beings are powered by story. It doesn't usually feel like you're learning. They don't necessarily love being taught. The distinction there is if you're reading and you're the story, what you're taking away from it is embedded in the language and in the narrative.
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