Standing Out in Political Advertising

Don’t count the Badger State out. It’s very much in play, but keeping up with moving parts and pieces can be downright dizzying. Craig Gilbert of Marquette Law School and the Milwaukee Journal Sentinel joins Henry to properly orient us to a state with Obama-Trump voters in the West, Anti-Trump Republicans in the suburbs, and one oh-so-narrow Senate race.

Plus, Mr. Olsen finally has some company to spread the news about the Republican Party’s novel voter identification edge. He breaks down what this best-kept non-secret means for strategists, and assesses how the Harris and Trump campaigns are responding.

And, as always, Henry’s got ads! This week he takes a look at the light touch approach taken by John Duarte of CA-13 to win over weary Independents, alongside Susan Wild’s ingenious ploy for young women in PA-7.