In an Instabay business, the trap is that your success is measured solely or mostly by vanity metrics. This to me is all about social currency. So with this trap, you might feel like you can't charge much money if you don't have a lot of followers. And so if your follower count is low, then you don't has a lot of credibility andyou can't charge very much.
This episode goes out to anyone who’s ever found yourself sucked into a marketing funnel, watching yet another free webinar, desperately trying to unsubscribe from the dozen follow-up emails, and finally getting free just to find your head spinning from everything you “should” be doing to grow your business.
I’ve started thinking of this as the “insta-bae business phenomenon” AKA the way online biz influencers sell quick fixes, ten-step solutions, and easy results with pretty promises and even prettier graphics.
So in today’s episode, I’m unpacking what I think an “insta-bae business” is and the three insta-bae business traps I see too many small business owners fall prey to.
Join me to learn how to…
- Stop believing you need a certain number of followers to sell things 💯
- Quit measuring your success by vanity metrics 📈
- Start pricing based on your value NOT your follower count 💲
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