
100 PROOF Live: Friend Tech Takes Over + Artist Spotlight: Lars Wander
Vaulted by PROOF
Launching One's Own Coin and the Concept of 'Friend Tech'
This chapter explores the evolution of launching personal coins and how it has become a form of commodifying oneself. The speakers discuss its origins, growth in the DeFi and Crypto Twitter communities, and its wider attention through musicians and YouTube stars. While expressing skepticism, they also highlight individuals who have found success in this 'friend tech' space.
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