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17min chapter
Insomnia Cookies: Seth Berkowitz
How I Built This with Guy Raz
Navigating Cookie Entrepreneurship Challenges
This chapter explores the trials faced by a cookie business on college campuses, particularly in adapting to seasonal fluctuations and managing different partner perspectives. It details the evolution from a frozen yogurt focus to a successful cookie-only model, highlighting operational tweaks and the importance of corporate control during expansion. Through persistence and strategic adjustments, the founders aimed to enhance their product and eventually experienced early success despite numerous challenges.
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