3min chapter

Marketing Made Simple cover image

#81: Leveraging the Science of Human Behavior in Marketing

Marketing Made Simple

CHAPTER

The Choice Paradox

The science is pretty foolproof, you can be overwhelmed by choice. There's one more example I'd love to share with you JJ, which is around scarcity. When Concord stopped flying between New York and London, the prices and the sales of the tickets skyrocketed. And marketers can actually make their products seem scarce even when they're not.

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