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13min chapter
#035 - Reviving Iconic Brands: Lessons from Banana Republic and Esprit
The Creative Mindset
Navigating the Evolving Landscape of Brand Marketing
The chapter explores the shift from performance marketing to brand marketing, emphasizing the importance of a strategic and holistic approach to attract and retain high-value customers. It discusses the challenges of brand marketing in today's business landscape, where immediate results often clash with long-term brand building goals. The speakers highlight the impact of technology and changing consumer behaviors on brand perception and stress the need for authenticity in the digital age.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode