How to hire the right marketer at the right time for your startup — Mux & Segment’s Maya Spivak
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How Do You Think About Sequencing a Marketing Leader?
The first thing that i caution with is find somebody who has done this before, but not so many times and for so long that they're very far removed from actually doing any ice level work. So the way i think about it is, what type of marketer is most complimentary to the founders? And sometimes you have these already like beautiful websites and really delightful brands built out before a marketer even gets there. That's wonderful. You don't necessarily need to find a marketer who is super, super spiking on the creative dimension because you've solved for that internally. One of the founders has it. And so you can focus on a marketer that's more analytical, which is
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