CC - Understanding Market Shifts: How a Direct Seller Can Thrive Amid Change
Organize 365 Podcast
Navigating Direct Sales Landscapes
This chapter recounts the author's journey through a long career in direct sales, emphasizing the need for adaptability in the face of market changes. It offers practical insights on maintaining customer relationships, understanding financial dynamics, and organizing for sustainable success in a shifting industry.
I recently hosted this webinar for those of you who have been displaced by a direct sales company closing their doors or anyone else looking for a new opportunity. In my years of being a household manager, a profitable direct sales team leader, and now running Organize 365®, I realized how similar running a house and running a business are when it comes to the significance of systems. I know recently some direct sales companies have closed their doors or have announced they will soon. There are three ways I shop and I’m sure you do, too ... Amazon, an ad on social media recommends something, or a friend mentions a product and you order it. After Covid, we never really went back to shopping at the in-home parties. People seem to purchase directly from the company and it’s collapsing the direct sales model.
Revenue
I started in Mary Kay and then tried my hand, successfully I might add, in many other direct sales companies; twenty three to be exact! In talking to my teams, it became clear they weren’t making much money and some weren’t making any. You see, you are the direct sales company customer and your customers are your customers. They market to you the consultant with all the latest and greatest products. You stock up in hopes of sales that lots of times never happen. Then you are left with last season’s products. I started teaching my teams how to be profitable. Profitability gets your spouse’s “buy-in” and you get to keep doing the thing. I’ve explained a lot of Lisa Math or Economics to my teams, which I did in this episode too. Too much to fit in here; definitely give this a listen. You have to be profitable to call it work or a business. Not how much have you sold or what work activities you have completed. In whatever company has recently made announcements about closing their doors, were you profitable?
This coffee chat is for the consultant that is displaced and wondering what’s next? I want to say from the bottom of my heart, you are amazing. This is happening for you not to you! Second, get all the emails you can from your current clients. Get the last orders you can and continue to grow those relationships and your unique personal brand. We buy from people we like. Yes, they like the product, but they are buying from you because they like you. After the final days, just enjoy the holidays. Enjoy your family. You are going to be ok! I wanted to get this information out to help you understand the market shifts and how to make an informed decision on your next move. I’d love for you to consider gaining certification to be an organizer through Organize 365®.
What do you want?
End of the year may be the perfect time to attend a planning day and get a plan in action for 2025. If you were making money in the previous company, what were those funds going to? What are you willing to do to replace that income? Clean houses? Tutor? Think of what services you could offer for $40/hour. Once you know how much you need weekly or monthly, you can figure out how many hours or services you need to complete. And then you can start to focus on what you are uniquely created to do which may not be the products you were previously selling. You can explore all of that in Planning Day.
Community
People feel lonely and isolated. We all want community and connection. This is something Organize 365® can readily provide. If you know you were uniquely created to help others get organized, please consider getting certified. This is not direct sales or multi-level marketing. It’s a license you receive with affiliate commissions. We offer community through the app, others who are certified and our retreats. I loved the retreats and the women I was doing business alongside and I want that for people in Organize 365®, too.
In my opinion, hands down, community is the most difficult to grow or replace. Like minded people who resonate around one product and where you can authentically be yourself. You can grow your community in groups of people with the same interest as yourself, church, or maybe the parents of the kids on your child’s sports team. I can’t wait to hear what everyone does who is facing a new opportunity!
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