Brobin: I don't think we should over dramatized how terrible this is, because ofmy fundamentally means i see them asa short form visual narrative. And short form narrative has been in an issue in markets for as long as marks have been around. So this new, what is new is how quickly things can spread and go global. This was something that became a global story because these means travel so quickly through social media. You know, if the classic way was to attract investors by being a successful company, retail traders have kind of cut against that. Some companies have taken noticed and really leaned into it, like a m c offer in free popcorn to investors. In he future