Jake Sanders - Stuffing the content turkey
Let's talk branding
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Using Pop Songs to Build a Brand Association
The more popular a song, the less likely it's going to be associated specifically with your brand. A pop song is too busy and doesn't have enough magnetism for new memories. An original song or something that is made specific for the use will have a tanex effect on association because it's made specifically for the moment,. It's tied to the product and its ma for this.
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