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Sean Goldsmith, The Zero Proof – The Golden Age for Non-Alcoholic Beverages | #466

The Meb Faber Show - Better Investing

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What's the Pie of What Are People Looking For?

As a beer guy, I remember O'Dules was really the one back in the day and it just was not good. And so part of the uptake in my mind was always this mental attitude towards non-alcoholic drinks is they're just gross. The entire business right now, according to Nielsen, is worth about $11 billion bucks. But it is still only half a percent as big as the alcohol market.

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