Economist Podcasts cover image

French anti-foreign legion: an EU-election shock

Economist Podcasts

00:00

The Curious Case of Car Names and Cultural Sensitivities

This chapter delves into the fascinating and often funny aspects of how cars are named in the automotive industry. It highlights the challenges and cultural considerations that brands, especially foreign ones, encounter when choosing names that resonate in global markets.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app