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6min chapter
French anti-foreign legion: an EU-election shock
Economist Podcasts
The Curious Case of Car Names and Cultural Sensitivities
This chapter delves into the fascinating and often funny aspects of how cars are named in the automotive industry. It highlights the challenges and cultural considerations that brands, especially foreign ones, encounter when choosing names that resonate in global markets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode