
Concept2 Rowing Machines: Dick and Peter Dreissigacker
How I Built This with Guy Raz
00:00
From Oars to Indoor Rowers
This chapter chronicles the evolution of Concept2's business, starting with the production of oars for collegiate rowing and the pivotal moment of Yale's victory using their product. It explores the transition to creating indoor rowing machines to sustain sales year-round, highlighting market challenges and innovative solutions. Additionally, the chapter reflects on the development of early rowing machines, the lack of structured market research, and the inception of indoor rowing races, illustrating the growing fitness culture.
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