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423 Creating Superfans by Brittany Hodak

The Marketing Book Podcast

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The Transformational Consumer by Terri Nicole Nelson

In the book I talk about how in old school infomercials they always follow the exact same storyboard. It works because you're visually showcasing the transformation. When you understand what that is and when you can help them understand what it is, then you can really be like a servant leader.

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