How to Shorten Your Search: Big 3, Little 2
Acquiring Minds
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The Big Three and How to Fix Them
Timothy Stanley: This tweet represents this distillation of what you've seen across probably dozens and dozens of searchers about why it takes so long. He says the whole, our whole category is called search because we identify with the pain of just getting our hands on a business to own. "Big three little two take on a secondary meaning if you're self-funded," he says. 'It uses the self-funded lens'
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