Positioning with April Dunford cover image

A Buyer-Centric Approach to Competitive Positioning

Positioning with April Dunford

00:00

Empowering Deal Champions for Successful B2B Purchases

Exploring the crucial role of deal champions in navigating complex B2B purchase decisions, the chapter addresses the challenges of customer indecision and the importance of empowering champions to handle objections and secure deals. Emphasizing the significance of analyzing competitors and offering specific recommendations, it focuses on building confidence and reducing perceived risk for customers to make informed choices.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app