Daily Variety – Chris McGurk and Jana Winograde on Cineverse’s Big Plans for Micro Dramas; How AI is Fueling Product Placement in TV and Film
Strictly Business
00:00
Navigating Content Monetization and Product Placement
This chapter examines the changing dynamics of content monetization through new streaming services and the strategic use of product placement in film and television. It illustrates how technology, AI, and calculated marketing strategies influence audience engagement and brand visibility in the evolving landscape of Hollywood.
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Transcript
