Is Demand Gen a Framework for Revenue Generation?

Marketing and C-suite should view all the existing channels that drive revenue, both traditionally sales and marketing. Each channel gets their own expectations, their own projections and things like that. And within that view, there's going to be a program hierarchy, right? You might have your LinkedIn paid, you may have your LinkedIn organic, you might have employee advocacy,. All of these things belong under the LinkedIn program. But each of those initiatives underneath that LinkedIn program is going to have their own success metrics.