Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.
Here’s 5 things you can get done faster on Wix Studio:
● Scale content with dynamic pages and reusable assets
● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds
● A/B tests are a given—create them in days, not weeks with intuitive design tools
● Connect tracking and analytics tools like GA4 & Semrush in seconds
● And manage all your clients’ social media from one dashboard
All of that right here: https://l.marketingexamined.com/wixpo
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CHAPTERS:
0:00 Intro & Why Content is King in 2025: Adapt or Die
2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy
4:41 Why Great Stories Sell More Products
7:00 How storytelling turned Kane into a lifestyle Brand
9:06 Crafting Stories That Sell
10:37 Why Tallow Grill Grew 50K Followers in 6 Months
13:38 Grab Attention First, Sell Later
16:19 A Quick Advice for Marketers
16:53 Employee-Generated Content: Meshki’s
19:58 Nano Influencers: The Future of Marketing
21:32 The Power of DM Automation for Selling
24:20 Paid Ads Are Changing in 2025—Here’s What Works Now
26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.
