The Surprising Signs of Success

The book is laid out very well, not that you need me to tell you that, but three parts, two chapters to each part. The subtitle of the book is the surprising signs and what's surprising is usually the pair of twos. Common understanding kind of has two elements to it, what we call clarity and empathy in the book. Pro-social purpose isn't just meaning: It really means that you can see who specifically is impacted by your work.