C2E4 - How to prepare your bizdev strategy
unbillable hours - a podcast about better professional services marketing
00:00
The Importance of Strategy in Business Development
This chapter highlights the importance of a clear business development strategy that focuses on achieving tangible results for clients. It discusses common pitfalls that consultancies face in effectively communicating their value propositions, which can lead to misalignment with client needs.
Transcript
Play full episode
