Retention Base Pricing

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Roxanne Jones: How can businesses use different pricing tactics to potentially make it more likely that users will buy their products, share their products, engage with them? "Our preconceived notions of what something should cause can really influence our ability to spend on it," she says. 'I would be so interested to see a product o this kind of at scale and incorporate this idea into their general ongoing pricing'

In this episode, Cal and Steph discuss the subjective nature of pricing. They explore how a value extends beyond utility or the physical nature of an asset (think luxury items, NFTs, etc) and use these ideas to explore new pricing models, including tiered, retention-based, and completion-based pricing.

They also explore how our own psychology can inhibit use as consumers to spend on what's most meaningful and the importance of unlearning certain spending habits.

If you find the psychology of money as fascinating as we do, give this episode a listen.

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