The Importance of Culture in an Independent Agency

I think it's too easy and I say this with my relatively tiny independent agency hat on when we've talked about growth in the past. You can very quickly become uncomfortable by rushing growth of head counts. Do you think there is a right size, a natural size for an agency like mischief? It's hard to say. We're trying, it's hard to look at any other model and go, that's what we want to be because we're trying to do something different. And then that was, I'll do to our client as well because their kbi was like, what we want people talking about us in the day after the Super Bowl.

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