Breaking Down Bambu Earth’s Growth Quotient
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
The Unique Dynamics of Bambooworth
Bambooworth can be a 130 GQ brand without bringing that organic traffic number up. Part of the reason we don't have a negative cash conversion cycle is because we both buy raw material and that actually starts our cash conversion cycle. And so it's not something we're aggressively having to go after to solve for. Now we could probably increase the growth rate by being willing to push customer acquisition costs up a little bit. But that's sort of one of the novelties with bamboo earth. We produce our own product. We bulk buy raw materials and we produce it.
Transcript
Play full episode
