2min chapter

Make Things That Matter cover image

Rob Walling: The SaaS playbook and gut intuition

Make Things That Matter

CHAPTER

How to Choose Your Market

Most businesses have far more market risk than feasibility risk. Can you build a $5 million SaaS company that's probably worth just as much as the other one in like a tiny little $50 million market? Absolutely. You can bootstrap that too. I've seen it done.

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