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HYPNO-TISING!: The Secret Science of Ads That Sell More Products To More People for More Money with Dr. Mark Young and Joe Polish - I Love Marketing Episode #457

I Love Marketing

CHAPTER

The Differences Between Advertising and Marketing

Advertising and marketing are completely different. I believe marketing is a one on one relationship. It's about building an ethos with someone. Good advertising is about us creating a message that will reach the right consumer. And then our job is to help them overcome their own fear of change.

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