147: Attracting Quality Clients with Dave Sharp
Business of Architecture UK Podcast
00:00
Architects, You Know, Aren't Having a Marketing Strategy?
i think a lot of architects sometimes forget how much mastery they actually have in their craft, and theyare notly able to just pull out that experiences. I recently did an episode with james murray from tandam studio in melbourne who had been involved in designing six or seven different public markets around the country. They were drawing on the experience of probably being one of the most unique practices in australia. So i think certain types of content marketing really favor the specialist ar in a sense, you don't have to be a specialist. You can have content that is not completely proprietary or unique to your actice.
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