Navigating the Business Persona Challenges

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Exploring the complexities of maintaining a public image in the business world, the chapter delves into the resistance some executives face when confronting criticism and public scrutiny. It highlights the significance of talent in companies like Barstool Sports, showcasing how unconventional voices and entertainment value are sought after in today's media landscape. The chapter also discusses the shift towards raw and authentic content creation, the impact of COVID on industries and influencers, and the strategies for building a brand post-pandemic.

Erika Ayers Badan joins the NIA boys to discuss Barstool Sports, her new book, Nobody Cares About Your Career, Finding Talent, and much more.

Timestamps:

(00:00:00) - Intro
(00:01:29) - The vision behind Nobody Cares About Your Career
(00:04:25) - Why Erika hates Quiet Quitting
(00:08:57) - Barstool’s Secret Sauce
(00:21:08) - The Influencer Landscape
(00:25:11) - Leveraging the internet
(00:33:01) - Talent: Scouting and Management
(00:45:17) - Sports Betting and the Degen Economy
(00:53:03) - Funniest Moments at Barstool

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