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#54: The Boutique Approach to Taking on the Big Box Stores
That Will Never Work
How Do You Differentiate Your on Line Business From Your Instore Customers?
I really look for those small and up incoming designers to kind of put em with the main stream lines as well. So i do think we differentiate ourselves with that element, because you can't go to the norstroms and the nemens and find the upcoming designers. Once they come we have a great return rate, so they're consistently coming back to our webside and buying more. We've gotten a great presence on line internationally now, which we didn't have, actually, before 20 19 E,. certainly the return rate is something that you that's just the nature of online garment retailingand interestingy enough, you probably see the same thing. Women's returned ra weigh higher than
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