"This is a, i don't know, i thought this would do well at the box office. I didn't think it would do this well," he says. "What it really boils down to, and we say it a lot, content is king." The film took in 185 million dollars in its opening week end here in the u.S. It's up 18 per centage points since the beginning of this year. Genzers are most comfortable heading back to the theatres - baby boomers least so.

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