Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kind on psychological marketing, I realized we’ve all been influenced by people we’ve never met, often without even knowing it.
You’ll hear how these principles apply to modern marketing, from webinars to branding to stage presentations. This is the kind of episode that will shift how you sell, how you communicate, and how you think.
Key Highlights:
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The true story of Edward Bernays, Freud’s nephew and the father of PR
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How the concept of propaganda turned into public relations and why it matters
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The simple identity hack that helped us grow ClickFunnels into a movement
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Why emotional stories sell better than logic and how to craft them
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How I reframed negative perceptions to flip them into buying beliefs
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Real examples from politics, religion, and parenting where reframing changes everything
When you understand how identity, emotion, and subconscious desires drive decisions, you stop guessing what will sell. You start influencing at a deeper level. Whether you’re running ads, speaking on stage, or building your brand, this episode will change the way you think about marketing forever.
Get Russell's book notes here: http://russellbrunson.com/notes
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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