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Concorde: Sonic Boom and Bust | Takeoff | 3

Business Movers

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Navigating the Global Appeal of Concorde

This chapter delves into the hurdles encountered in marketing the Concorde supersonic jet during its inception, focusing on its sale to Britain's flagship airline. It reveals how the project symbolized various ideals and ambitions for different stakeholders, intertwining themes of national pride, job creation, and political strategy.

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