Bringing Native Ads to the Open Web for the First Time

We were very fortunate ar around that time, that was when the banner people realizing all the big social platforms are not going to use banner as they're ging to use their own native advertising. People wanted to apply that to the open web a little bit more. And so we said, let's bring these, these native adfor mats within while gardens to the open internet for the first time. Weigh better than banner ads. They look beautiful. Consumers prefer them. and so we help create that technology. Since then, we've been continuing to at so we launched additional adformats like a in strem video and display advertising. So now we offer every mator adformat.