Tim Westergren: How The Band Kept Playing At Pandora
Pattern Breakers
00:00
How Did the Business End Up?
We went from zero to 50 million listeners in a couple of years without ever, literally, ever marketing the productl it was just completely word of mouth. We did a couple more rounds of financing, adding hundreds of people, then we started building ad business around it. And then, yes, we went, moved into the realm of kind of licensing and that opened up a new chapter for the company.
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