The Smart Passive Income Online Business and Blogging Podcast cover image

SPI 609: Useful Legal Tips for the New Entrepreneur from My Attorney, Mark Stansbury

The Smart Passive Income Online Business and Blogging Podcast

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The Rule of Trademarks

The rule of trademarks is if they don't enforce it they stand to lose their trademark. Xerox back in the day would send out and you know everyone just uses Xerox colloquially not anymore but they did at one point for making copies. They ran full-page ads that said don't call copying Xerox only use it for our brand. It's become part of the general language and it's no longer a protected brand.

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