7min chapter

Built to Sell Radio cover image

Ep 472 Exit Story: The Broken LOI: How George Hartley Salvaged the Sale of SmartrMail

Built to Sell Radio

CHAPTER

Navigating SaaS Growth and Strategy

This chapter explores the funding and customer acquisition tactics employed by SmarterMail, detailing their journey of bootstrapping and the challenges faced in a competitive landscape. The discussion highlights the difficulties of maintaining a unique product identity while scaling, along with considerations for an exit strategy amidst pressures from investors.

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