Is This Really a Trend?

How do we know if something is a trend, and not just a couple of people that are very influential singing praises of it? Ye. I would say, inno, one of the tell tale signs,. an one of the biggest things i look at is,  is this a trend across multiple industries? And everybody's excited about watches exactly because of the apple watch, exactly. So you have to discern the buzz from the reality. That's the difference between trend curating and trend spotting.