The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Role of Instincts in the Creation of Brands
The founder might not actually even know, in some cases, what strategy they're following. They just sort of do what they feel like. After a certain point of growth, perhaps you can only be truly dictatorial. As a founder, let's say, I don't know in a business of 10, 12 people,. If you've got a business of 50 people, then you start to dilute that potentially.
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