Episode 139: Alex talks about the unsung hero of startups: boring work. He shares how society forgets that much of entrepreneurship involves doing boring work privately, to become celebrated publicly. He also breaks down three under-discussed aspects of boring work:

1. It’s an unavoidable part of building a business, especially in the early days.
2. Some founders stay in boring work for far too long, even when they no longer need to.
3. Boring work is a gift that every entrepreneur should feel grateful for.

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:15) Danger of celebritizing entrepreneurship

(5:38) Boring work is unavoidable

(8:57) Staying in boring work too long

(13:00) Boring work is a gift

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

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Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

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