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The ultra-wealthy ride to ranchland

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CHAPTER

The Evolving Landscape of Texas Ranching

This chapter examines the current challenges faced by Texas ranchers amidst competition from large cattle companies and evolving market demands. It highlights the cultural significance of ranches, their transformation into recreational properties, and the recent surge in ranch sales driven by post-pandemic migration. Additionally, the chapter explores buyer profiles and the appeal of ranchland as both an investment and a lifestyle choice.

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