Is Free Scaling Better Than Free?

Ticketmaster has issued 10 million NFTs, more than anybody else in the world. When you're operating at scale like this, you build a social graph of everybody's wallets. You have this direct relationship where you can now do things and your marketing costs go to zero. The ticket is just very ephemeral. It's like I get the ticket. I use it. I leave. And so many things that come up are, well, why is this better than email? Right? If you know if you start to take this on the ticket master example, as the incumbents did with baseball, people could really think about how their economics work around this.