2min chapter

NDA cover image

Rene Ritchie — YouTube Creator Liaison

NDA

CHAPTER

The Participation Trophy of Algorithm Generated Views

I think it is very easy for creators who find success to feel as if that success had somehow like preordained for them. Like when I started on YouTube, I just saw it as a faceless, heartless machine. It created anxiety. When you start to focus on the humans, I think that also humbles you and you start to realize that everything I'm doing is dependent on these humans. On YouTube, it can feel like you're trapped in a channel.

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