Robert and Joe Live from CEX: Creator Economy Expo (374)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
How to Be a Successful Content Creator in Noisy Spaces
"It's easier to be the weird, silly, fun one rather than when you're the 15th entrant into a particular market that's already seen everything," he says. "I think we get too much into the process of got to do the thing, got to create the thing,Got to put it on social media and we don't think, okay, let's really rethink this."
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