The Digital Productivity Coach - Fascination Stacking

Fascination stacking is about building emotional connection with the people you seek to serve. The main process or tool that i teach in that course is something that i developed called fascination stacking. Stacking is stacking a whole bunch of these fuckan things on top of each other, right? Is it's this bottom up process. My general take is that you can't think your way into a differentiated resident brand, but you can build your way into it overtime by interacting with your market and seeing what actually connects with people versus what you think will.