13min chapter

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Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies

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CHAPTER

Google and Reddit Deal: Implications for SEO and User Growth

The chapter explores the recent deal between Google and Reddit, where Reddit agreed to sell data to Google for AI training, sparking discussions on its impact on rankings and user growth. Various SEO-related topics are covered, including challenges of ranking Reddit content, the iterative game of SEO, and limitations for innovative companies. It also delves into the importance of E-A-T guidelines, backlinks for startups, dissatisfactions with SEO agencies, toxicity of backlinks, AI-generated content ineffectiveness, and content marketing strategies on LinkedIn for audience growth and brand credibility.

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